Ericsson - Time To Play 2014

In the summer of 2014, a team of six with me included switched out day for nights when shooting this ad. The concept of the project is that nowadays people don’t always use their TV to watch everything; the screen is moving out from the living room! To demonstrate this we wanted to show that everything can be a monitor or some type of screen these days. With a 10.000 (sometimes 20.000) lumen projector we projected on a lighthouse, inside a shut down hockey arena, on a abandoned luxurious villa from the early 70’s and much more. Note that everything is shot in camera, nothing is added except some color correction, noise reduction and stabilization.

 This is a version without the voiceover, if you want to check out the original, you can do this right here.


Photos from the production, more of them on my flickr.